Today every business needs a graphic designer to take their brand and its marketing to the next level. However, as we know, graphic design is an ever-changing industry, and it happens that “new grows old, and old is new again.” The UI/UX and design industry has witnessed some massive changes which reshaped the business aspects of design.
So let’s look and see the latest trends in the graphic design industry.
3D, AR & VR: Endless Possibilities
The most significant trend for graphic design is AR, VR, and 3D. For the coming decade, experts believe that the future of graphic design will see an amalgamation with the latest trends such as augmented reality (AR), virtual reality (VR), and 3D printing.
As we know, augmented and virtual reality allows an immersive experience for all sorts of purposes. Not only will this allow the designers to free themselves from their traditional desk-works, but it will also infuse more real-world design elements, which in turn let an individual immerse in digitally-generated thoughts. 3D printing alone can blend the real and virtual worlds. Graphics and illustrations aided with the virtual reality technologies create endless possibilities.
With 3D printing, the rules of design are changing. People no longer are stuck on “what can be created and when”. The designing aspect is getting more efficient as the designers can design and create without wasting time or money. Also, businesses can design their products faster than ever done.
Today, graphic designers or companies like Designhill make use of Artificial Intelligence (AI) technology to create perfect user interfaces with the personalized protocol. Data mining and analytics filter user experience and user interaction data for more accurate design-making processes. In sort, incredible advances in AI, VR & AR and 3D Printing have created endless opportunities for graphic designers.
The future of design is simplicity. Content is king, but using far too many texts, typography, logo creator, and design elements makes users go away. In contrast, the minimalist approach makes it easier for users to comprehend the message and is way more effective than the cluttered design.
In any design work, users are distracted by too many graphics and typography, which somewhere epistatic the content. The ultimate goal of a graphic designer should be to keep visitors engaged with the simplicity and user experience of the design.
The careful study of design trends shows how Google’s material design was a game-changer for designers. Not only Google released the guidelines and code practices for its material design, but it also showcased how & why the aesthetics of its design created a successful user experience (in terms of design).
The raw minimalism is not just a work of flat design elements & surface. It is a design UI experience where all the elements of design – fonts, icons, colors, gradients, and patterns – are elementary and approachable, which accentuates the design. Another vital aspect is the minimalist aesthetics, which help designers focus on the experience. Minimalist design is all about user-focused design.
Logo Design Trends
First impressions are important, and here comes the importance of logo – the company’s visual identity. The latest logo trends for business branding are flat design logos, animated logos, and minimalist logos. The flat design logos are two-dimensional, which looks great, has excellent, pure aesthetics with great visual attention. Either designed by using online logo maker tool or by professional designer it has be designed by keeping trends in mind
The animated logos’ greatest advantage is that it stands out when we consider “how to grab attention”. Not only such logos are more memorable as it blends the element of motion graphics with the design aspect, but it also exudes an unforgettable storytelling experience. Such animated logos might not be in daily-use in the design world, but with the advancement of technologies, animated logos will be seen everywhere.
The final logo trend is minimalism. Minimalist logos are an embodiment of the mantra “less is more” and features simplicity. Such logos are not loud nor shiny, but their minimalist logo design approach let their brands speak for themselves.
Custom Stock Photos
Images are significant for visual interaction as we know that the quality of photographs can make or break a brand. Moreover, today when clients and businesses have limited resources for visual content sourcing, stock photography comes to the rescue.
The stock photography is the supply of photographs which are often licensed or free of copyright license for commercial and non-commercial uses. It is an affordable brand asset that makes it easier for designers to create a logo or stunning visual designs.
This resourceful market of stock photography serves the designer’s visual needs across the globe. Be it marketing or advertising or social media, designs created via stock photos add visual impact. As there is an image (stock image) for literally every “search string” and “subject”, stock photography is quite relevant in the design world. Now things are different from the past; the brands or products are not relying on photographers for a perfect visualization.
It is a well-known fact that today the attention span is becoming shorter and shorter. Furthermore, to capture attention, brands and designers are creating simple illustrations with attention-grabbing design elements.
Think of infographics as storytelling. It uses the aspects and dynamics of content and data. Nor only the infographics are an attentive way to interact with the audience, and it also helps in creating fluidity in the content. Moreover, the great advantage is, more comfortable to share across social media.
Today designers turn to data (mining and analysis) for more meaningful infographics. Just the use of illustrations and text doesn’t qualify for infographics. It is vital to present relevant facts & figures in the manner of the story. Infographics are more than charts and graphics. It is about creating visuals that are supported by data & statistics, which creates a human connection.
Complicated concepts are now easy to grasp with infographics, and even mundane messages can be made visually enticing. Soon, brands will use more illustrations to harness the storytelling aspect of design.
The ever-changing world around us is loaded with continually evolving ideas & perceptions. Moreover, therefore creating secure visual messages is the ultimate goal of designers. The graphic design world will keep on understanding these changes and staying on top of the key graphic design trends.
Moreover, remember, “No”, graphic designers will not be obsolete. Because more than commercial art, designers are communicators.
Author Bio :
Alice Jackson is a Blogger, Digital Marketing Consultant and a brain behind AI powered logo maker tool at a crowdsourcing company, Designhill. She is a social media enthusiast, online market analyst, amateur designer and an avid author. She has written on several topics including social media marketing, content marketing, designing trends, startup strategies, and e-commerce. When not writing, she loves spending her time reading romantic novels.
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